Case Study: Mapiful secures a local, resilient supply chain with Gelato

Mapiful secures a local and resilient supply chain with Gelato

Mapiful, a leading personalized wall art brand, needed a better way to ship its products globally. The company had been sending orders from Sweden and Finland to customers around the world, which created long shipping distances, slower delivery times, higher costs, and a less sustainable supply chain. To support growth, Mapiful looked for a flexible partner that could help it scale geographically while maintaining quality and customer experience.

Gelato provided the solution through its local print-on-demand production and delivery platform. By producing Mapiful’s products closer to customers, Gelato reduced delivery times, cut production costs, and made the supply chain more reliable and environmentally friendly. Mapiful has since produced products with Gelato in 24 countries, with 85% of orders made in the same country as delivery and an average shipping-distance reduction of 3,445 km per order.

Mapiful

Edvin Brobeck

Founder