Case Study: Hydro achieves global brand consistency with Gelato

How Hydro manages their brand and visual identity

Hydro, one of the world's largest aluminum companies, needed to manage its global visual identity across 35,000 employees in 40 countries. Their challenge was to roll out and enforce branding changes from their Oslo headquarters consistently. They used Gelato's service to address this.

Gelato provided a central cloud library for branded templates, giving global teams controlled access to print locally while maintaining brand standards. This solution allowed Hydro to execute a company-wide rebranding effortlessly, with employees receiving new business cards within days. The result was a fast, painless transition and a consistent visual identity for customers worldwide, managed by the Hydro team in just a few weeks.

Hydro

Hilde Kallevig

VP Communications