Case Study: HBM achieves smarter, faster, greener printing across 25 countries with Gelato

How HBM adopted Gelato's solution to manage printing in a smarter, faster and greener way across 25 countries

HBM, a global technology leader in test and measurement, faced the challenge of managing outdated and inefficient print processes for its marketing materials across 30 countries. Traditional, generic brochures were piling up in storage, and the cost and complexity of printing centrally and shipping globally were significant. The company needed a smarter solution to provide its sales teams with on-demand, tailored materials for specific clients without the waste and expense.

By implementing Gelato's global printing platform, HBM transitioned to a fully on-demand model. The solution enabled local printing in 25 countries, eliminating central storage and international shipping. This partnership with Gelato resulted in a dramatic reduction in the total cost of printing and is moving towards goals of cutting transportation by 90% and print volumes by 50%, while also boosting efficiency and ensuring the right materials reach customers on time.

HBM

Gilbert Schwartmann