Case Study: Club Car achieves brand control across dealership marketing with Gelato

How Club Car ensures brand compliant channel marketing

Club Car, a manufacturer of golf and utility vehicles, faced the challenge of maintaining brand control while enabling its 50 dealerships across 35 countries to customize marketing materials for their local markets. To overcome this, they turned to the vendor Gelato for a solution involving editable templates.

Gelato's platform provided a library of pre-approved, brand-controlled templates that dealers could easily edit online without special software. This gave Club Car peace of mind while allowing partners to personalize materials with local logos. The result was a streamlined process that successfully upheld Club Car's premium brand identity throughout its entire international sales channel.

Club Car

Pierre Lhernould

Head of Marketing EMEA