Case Study: Bad Botanist scales viral print sales with Gelato

Bad Botanist scales to 5,000+ sales with Gelato

Bad Botanist, a niche art business founded by Isabel Beard, faced significant logistical challenges after experiencing viral growth. The founder was spending excessive time manually printing, packaging, and shipping orders, which detracted from her creative work. This operational burden became unsustainable alongside her full-time job, especially during a major move. She needed a solution to handle fulfillment efficiently.

By implementing Gelato's print-on-demand service, Bad Botanist automated its production and global shipping. The seamless integration with Etsy allowed Gelato to handle everything from printing to delivery. This solution drastically reduced shipping errors and damaged goods, saved the founder substantial manual labor time, and enabled increased sales in key markets like the US through local production. Gelato restored the founder's ability to focus on creativity and business growth.

Bad Botanist