Case Study: a world-class athletic footwear brand stops bot-driven scalping and protects fair launches with GeeTest CAPTCHA

World-class Athletic Footwear Brand reduces fake accounts by 90% with GeeTest

The customer, a world-class athletic footwear brand, faced significant challenges from automated scalping bots and fake account creation on its e-commerce stores. These bots targeted high-demand product launches, distorting business data and frustrating genuine customers. To combat this, the brand partnered with GeeTest to implement its CAPTCHA solution.

GeeTest deployed its AI-powered bot mitigation engine at key touchpoints like login and checkout, which identified and blocked 99.9% of automated traffic during promotions. This solution reduced fake accounts by 90%, lowered chargebacks by 32.8%, and increased the bot detection rate by 35%. The results ensured fair access for real customers and provided the company with clean, reliable data for strategic decisions.