Case Study: Top-tier Shoe Company achieves a 90% reduction in fake accounts and 32.8% fewer chargebacks with GeeTest

Top-tier Shoe Company - Customer Case Study

Top-tier Shoe Company is moving to a direct-to-customer online model and needed reliable customer data for predictive analytics. Their stores were being targeted by fraudsters who used automated tools to mass-register accounts and scalp limited-edition items, skewing analytics and eroding customer trust; to address this they deployed GeeTest’s captcha across login, add-to-cart, and checkout gateways.

GeeTest implemented its AI-powered risk analysis engine—using behavioral and environmental signals and intelligence from its global defense network—to detect and block automated attacks in real time and integrate with the company’s fraud response systems. As a result, GeeTest increased bot detection at critical gateways by 35%, reduced chargebacks by 32.8%, and cut fake account creation by 90%, restoring data integrity and protecting genuine customers.