Case Study: TOP 20 Best Airline Company achieves 80% reduction in GDS & chargeback costs and 5x ROI with GeeTest

TOP 20 Best Airline Company - Customer Case Study

TOP 20 Best Airline Company, operating across 30+ major cities in the Asia‑Pacific region and carrying over 6 million passengers monthly, faced large-scale fraud where automated programs reserved seats on popular flights to resell on third‑party platforms or generate chargebacks, blocking legitimate customers and reducing occupancy. To address this, the airline deployed GeeTest’s CAPTCHA solution in its ticket information query interface.

GeeTest integrated its CAPTCHA with the airline’s end‑to‑end fraud detection system (deployed in 2016), using advanced AI to detect 40% more bots and eliminate the fraudulent scheme. The result: GDS and chargeback costs fell by 80%, the query‑to‑order ratio improved from 3000:1 to 200:1, substantial GDS/network savings were realized, and the program delivered a 5x ROI.