Case Study: a leading airline company cuts fraud-related costs by 800% with GeeTest

a leading airline company slashes fraud-related costs by 800% with GeeTest

The customer, a leading airline company in the Asia-Pacific region, faced sophisticated automated fraud schemes. Bots were hoarding seats on high-demand flights to resell them elsewhere, which led to lost revenue, increased chargeback fees, and a significant erosion of customer trust. To combat this, the airline partnered with GeeTest to secure its online booking platform.

GeeTest implemented its adaptive CAPTCHA verification at the ticket query interface to intelligently differentiate bots from legitimate users. This solution dramatically reduced fraudulent activities, cutting the airline's fraud-related costs by 800% and improving its query-to-order ratio from 3000:1 to 200:1. The deployment of GeeTest also restored customer trust and achieved a 5x return on investment in the first year.