Case Study: Stockholm International Film Festival boosts ticket sales and audience reach with Geelmuyden Kiese

Stockholm International Film Festival boosts ticket sales 16.6% with Geelmuyden Kiese

The Stockholm International Film Festival faced a challenge of declining visitor numbers and a perception of being a niche event only relevant to the capital. To reverse this trend and attract a broader, younger audience, they engaged the communications agency Geelmuyden Kiese to develop an innovative PR and communication strategy.

Geelmuyden Kiese created the "Not just Stockholm Film Festival" initiative, which expanded the festival's reach by organizing premieres in unique home cinemas across Sweden. Supported by a comprehensive PR campaign and collaborations with film enthusiasts, the strategy successfully rejuvenated the brand. The results were significant, including 15.5 million in reach, over 550 media features, a 16.6% increase in ticket revenue, and 3,500 more tickets sold, with a notable increase in younger attendees.

Stockholm International Film Festival