Case Study: INEOS advances carbon capture and storage with Geelmuyden Kiese

INEOS boosts CCS support in Denmark by 23% with Geelmuyden Kiese

The customer, INEOS, faced the challenge of overcoming significant public and political skepticism towards carbon capture and storage (CCS) technology. The communications agency Geelmuyden Kiese was brought in to demystify CCS and build the necessary support for its implementation.

Geelmuyden Kiese developed a comprehensive communication strategy for the Project Greensand consortium, creating tailored content including videos and articles to explain the technology. This culminated in the First Carbon Storage event, which garnered global media reach of over 2.8 billion and significantly increased Danish public support for CCS by 23%. The vendor's work helped establish the world's first cross-border CO2 transport agreement and inspired multiple political agreements to advance the technology.

INEOS