Case Study: H+H builds employee pride and clearer brand purpose with Geelmuyden Kiese

H+H strengthens employee pride and launches purpose across 3 assets with Geelmuyden Kiese

H+H, a major European producer of aircrete and calcium silicate bricks, faced the challenge of creating a coherent narrative around its societal contribution following a period of significant growth. To foster company pride and establish a better understanding of its value, H+H engaged the vendor Geelmuyden Kiese to develop a creative concept and communication products for launching its new purpose, promises, and behaviours.

Geelmuyden Kiese mapped out the rationale behind H+H's new framework and designed a unifying concept and narrative, which were realized through a film, booklet, and posters. This solution successfully generated pride among employees and clearly communicated H+H's value to partners and society across its key European markets. The work by Geelmuyden Kiese created a solid foundation for H+H's branding, effectively showcasing the company's role in enabling better homes.

H+H