Case Study: Science Software NDA boosts conversions and cuts CPL with Geeky Tech's PPC overhaul

Science Software NDA boosts conversions 289% with Geeky Tech

Science Software NDA, a technology company providing software for medical research and lab management, faced challenges with its PPC advertising strategy. The company, which had no professional experience in ad management, was using an inefficient single ad group structure, focusing only on paid search, and had inadequate conversion tracking. This led to a decreased click-through rate and high costs without conversions. They enlisted Geeky Tech to overhaul their approach.

Geeky Tech implemented a full-funnel campaign strategy, which included refreshing ad design and copy, overhauling the keyword strategy, creating new landing pages, and adding programmatic display advertising. This solution led to a remarkable 289% increase in conversions, an 81% decrease in average cost-per-lead, and a 297% boost in click-through rates over 12 months, significantly improving ROI for the SaaS company.