Geeky Tech
27 Case Studies
A Geeky Tech Case Study
Sapio Sciences, an all-inone laboratory informatics platform, faced a poorly optimized website and underperforming paid advertising campaigns. This resulted in a high cost for Google Ads with a low return on investment. The challenge was intensified by operating in a highly competitive industry against much larger competitors with massive marketing budgets. Geeky Tech was enlisted to help improve their online presence.
Geeky Tech developed a comprehensive SEO and paid advertising strategy for Sapio Sciences. This included targeted keyword research, on-page optimizations, a robust backlink strategy, and a revamped Google Adwords campaign. The results were significant, with a 247% increase in monthly users and 39% more year-over-year impressions. Sixteen of their twenty-two main target keywords ranked on the first page of Google, helping to generate 422 organic leads.