Case Study: PlayZuzu drives 32K player signups in 9 days with Geeky Tech

PlayZuzu drives 32K signups in 9 days with Geeky Tech

PlayZuzu, a mobile-first iGaming platform, needed to rapidly prove the scalability of its Rise & Hustle app in the Nigerian market. Their ambitious challenge was to acquire 30,000 free-to-play signups in just eight days while keeping the cost per acquisition under $0.40, all within a tight budget and a fragmented mobile advertising landscape. To address this, they partnered with the vendor, Geeky Tech.

Geeky Tech executed a dynamic user acquisition sprint that focused on data-driven creative iteration and audience segmentation. The solution involved mapping player behavior across multiple ad channels and launching over 10 short-form mobile videos and static ads, which significantly boosted engagement. The vendor also implemented server-side tracking and optimized landing pages, leading to a 60% reduction in load times and a 38% uplift in conversion rates. The campaign surpassed its goal, achieving 32,000 signups in nine days for under $13,000, with an average CPA of $0.39, successfully validating PlayZuzu's expansion strategy.

PlayZuzu