Case Study: Duck Creek achieves a successful SEO acquisition migration with Geeky Tech

Duck Creek maintains all page 1 rankings and boosts clicks 1000% with Geeky Tech

Duck Creek, a provider of SaaS solutions for the P&C insurance industry, faced a challenge after acquiring a company. When Duck Creek decided to launch its own competing service, it needed to migrate the acquired site's traffic and rankings to its main website without losing SEO value. They enlisted the help of vendor Geeky Tech for an SEO migration.

Geeky Tech implemented a solution that involved analyzing search data, creating a URL mapping strategy with 301 redirects, and launching new pages pre-migration. The results were highly successful; all relevant traffic was migrated, all page-one rankings were maintained, and clicks for the new service term increased by over 1000%. The well-executed plan by Geeky Tech ensured a seamless transition and immediate visibility gains for Duck Creek.

Duck Creek