Case Study: Culture.ai boosts ad performance with Geeky Tech's PPC optimisation

Culture boosts traffic 228% with Geeky Tech

The customer, Culture.ai, an employee cybersecurity training platform, faced challenges with its Google Ads performance, including a high cost per click, unqualified traffic, and a lack of a strong PPC strategy targeting users throughout the buyer's journey. This was compounded by incorrect conversion tracking, which meant the company was losing money reaching the wrong audience. Geeky Tech was engaged to address these issues.

Geeky Tech implemented a solution that included setting up proper conversion tracking through HubSpot, creating a more granular campaign structure, and refining bidding strategies. They also matched ad content to user intent and restructured the media plan. As a result, Culture.ai saw a 180% increase in impressions, a 228% rise in traffic, a 17% higher click-through rate, and a 77% reduction in cost per click, greatly improving lead quality and data-driven decision making.

Culture