Case Study: a medtech company boosts MQLs by 880% and cuts CPL by 76% with Geeky Tech PPC

a medtech company slashes CPL from $10.5k to $2k with Geeky Tech and boosts MQLs 880%

A MedTech company, a virtual research organization specializing in decentralized clinical trials, struggled with an inefficient PPC strategy. Their challenge, as identified by the vendor Geeky Tech, was a high cost per lead (CPL) of $10.5k due to a small, poorly allocated budget and ads that failed to engage the right audience, resulting in unqualified leads.

Geeky Tech implemented a comprehensive solution including a full-funnel media plan, programmatic display advertising, and a pivot to commercial intent keywords. This strategy deployed by Geeky Tech led to an 880% increase in marketing qualified leads (MQLs) and slashed the CPL by 76% to $2k, significantly improving lead quality and campaign scalability.