Case Study: Nagad achieves a 57% reduction in viewable CPM with GEEKY Social

Nagad reduces viewable CPM by 57% with GEEKY Social

Nagad, a well-known digital financial service in Bangladesh, faced the significant challenge of competing with a market leader that possessed a much larger budget. Their key objective was to increase the efficiency of their digital media spending to get more value from their investments. They partnered with the vendor GEEKY Social to improve their media planning.

GEEKY Social implemented a comprehensive display buying strategy for Nagad that adopted a responsive-first approach. This solution was focused on increasing both the reach percentage and the viewability percentage of the campaign. The result was highly successful, as GEEKY Social reduced the viewable Cost Per Thousand Impressions (vCPM) in Google by 57%.

Nagad