Case Study: CET enhances contractor experience with Geeks Ltd's SIMPLIFi UX redesign

CET improves contractor UX in 3 weeks with Geeks Ltd

CET, a leading InsurTech company, faced the challenge of making its SIMPLIFi application more enjoyable and easier to use for independent contractors. The goal was to ensure these highly skilled engineers would prefer to work for CET over its competitors. To address this, CET engaged Geeks Ltd and their Software Application Prototyping and Wireframing & UX Design services.

Geeks Ltd conducted a heuristic analysis and usability testing to identify key pain points in the application. Their design team then redesigned the workflows and information architecture and suggested new functionality to create a frictionless experience. Within three weeks, Geeks delivered new wireframes and UI designs. The solution helped CET break through the barrier of accessing skilled engineers on time, ultimately benefiting homeowners who require immediate attention for home emergencies.

CET