Case Study: Cynosure improves its B2B marketing portal with GeekHive

How do I support the needs of my B2B customers

Cynosure, a leading developer and manufacturer of aesthetic medical treatment systems, wanted to improve its B2B customer portal, Amplified Marketing Practice Support (AMPS) 2.0, so it could better support practitioners with marketing tools, resources, and educational materials. The company also needed to synchronize portal data with Salesforce, which was central to its sales and marketing operations. GeekHive partnered with Cynosure and Cramer to address these goals.

GeekHive built the portal on Drupal 7 and recommended Pantheon for low-maintenance, cost-effective hosting with strong Drupal compatibility. The team delivered customized dashboards with personalized content, social media integrations, and a Salesforce CRM connection that synced customer data into the portal, reducing manual maintenance and improving marketing efficiency. GeekHive also accelerated environment setup by using Pantheon, creating development and testing environments in about 20% of the time traditional hosting would require.

Cynosure