Case Study: Aruba Bank achieves a superior customer experience with GeekHive and Sitecore data enablement

How do I remove organizational and data silos

Aruba Bank, the island’s largest commercial bank, wanted to stand out by delivering a better customer experience and making better use of its marketing technology. Working with GeekHive, the bank looked to improve its Sitecore CMS environment while addressing challenges around data, analytics and reporting, marketing automation, and voice of customer insights.

GeekHive rebuilt Aruba Bank’s website on Sitecore CMS and led a data enablement initiative to unify customer data, track marketing performance, and create a 360° view of the customer. The result was more accurate reporting across the organization, stronger support for sales, service, risk, and IT teams, and personalized campaigns across channels. Aruba Bank also reported an NPS score of 50+, above the industry average of 34.

Aruba Bank