Case Study: Church & Dwight consolidates multiple brands with GeekHive's unified Sitecore CMS

How do I merge all my brands into one CMS

GeekHive worked with Church & Dwight, a major manufacturer of household and personal care products, to solve the challenge of managing a large portfolio of brands across multiple websites. The company needed a unified content management approach that could simplify workflow, support future brand growth, and make it easier to collect customer feedback and user-generated content. GeekHive chose the Sitecore platform to meet these needs.

GeekHive implemented a single Sitecore-based control panel that consolidated management of Church & Dwight’s web properties into one CMS instance, improving efficiency for content teams across many brands. The solution also enabled on-the-fly form creation and UGC collection for better customer interaction. As a result, OXICLEAN.com and ARMANDHAMMER.com launched first on the new CMS, with six additional brands planned for rollout later, though no specific quantitative metrics were provided.

Church & Dwight