Case Study: Shire improves multi-site web management with GeekHive

How can I roll out and manage multiple websites

Shire, a global specialty biopharmaceutical company, needed a better way to roll out and manage multiple websites across international properties while delivering a consistent, user-focused experience for patients, families, physicians, and investors. GeekHive partnered with Ruder Finn Interactive Studios to evaluate and refresh Shire’s web presence, using the Sitecore platform and SPEAK UI to support a scalable enterprise content management system.

GeekHive implemented a central site management tool that let Shire generate new sites from a source site, customize them separately, and sync future changes across target sites. The solution also simplified workflows with role-based permissions and governance guidance, helping teams work more efficiently. Results included a centralized platform, reduced hosting complexity, faster development cycles, and measurable gains such as time on site up 27%, page views per session up 6%, bounce rate down 27%, social media visits up 55%, and mobile usability time on site up 32%.

Shire