Case Study: Saasu (cloud accounting SaaS) achieves a data‑driven, KPI‑led marketing culture with Geckoboard

Saasu - Customer Case Study

Saasu is a long-established cloud accounting SaaS used by businesses in about 50 countries. Facing the challenge of turning data into everyday decision-making, the company needed a way to make the right metrics visible, avoid vanity measures and build a culture of accountability where data and intuition work together across marketing, product and service teams.

Saasu adopted Geckoboard to surface KPIs on office screens and mobile devices, creating tailored dashboards and making it easy to connect data sources without development work. The visible, shared metrics (each employee has three core KPIs) improved transparency, accountability and collaboration, helping the business focus on meaningful goals, make faster data-led decisions and align internal and agency teams.

Saasu

Rhys Taylor

Chief Marketing Officer