Case Study: Rubicon Project achieves real-time operational visibility with Geckoboard

Rubicon Project - Customer Case Study

Rubicon Project, a leading ad‑tech company whose Advertising Automation Cloud handles hundreds of billions of ad trades each month, needed a simpler way to share real‑time business metrics across a highly metrics‑driven, data‑dense organization. Although they had deep analytics in Greenplum and Microstrategy and hundreds of thousands of Graphite graphs, weekly reporting was manual and siloed — leaders needed an automated, easy‑to‑consume overview for staff meetings and executive review.

They adopted Geckoboard to aggregate data from Graphite, their data warehouse and lightweight scripts (JSON/APIs) into simple dashboards shown on office monitors and on the CEO’s iPad. The result was immediate visibility into key signals like overall QPS, faster data‑driven decisions, reduced reporting overhead and increased cross‑team engagement as dashboards made metrics accessible and actionable across the company.

Rubicon Project

Jan Gelin

Vice President of Engineering for Automation Cloud