Case Study: PredictHQ drives data-informed growth with Geckoboard

PredictHQ tell us how they use data to build a better product and drive growth

PredictHQ, a global events intelligence platform, needed a better way to give its distributed team visibility into business health and keep everyone focused on the most meaningful metrics. Using Geckoboard, the startup built dashboards to track customer engagement and key performance indicators across its website, app, blog, customer support, and advertising channels.

Geckoboard helped PredictHQ create a transparent, data-driven culture by putting real-time dashboards on display for the whole team. The company used Customer Overview and Performance Advertising dashboards to monitor active users, response times, tickets, conversions, cost per click, cost per acquisition, and conversion rates, helping them quickly spot priorities, optimize spend, and see the impact of their work more clearly.

PredictHQ

Campbell Brown

CEO and Co-Founder