Case Study: NewSpring Church achieves data-informed content marketing with Geckoboard

NewSpring Church improve their content marketing strategy using Geckoboard

NewSpring Church, a rapidly growing US congregation with 11 campuses and about 32,000 weekly attendees, faced a marketing problem: content decisions were driven by gut feeling rather than data. The team needed easy, real-time access to objective KPIs to understand what content was actually reaching and engaging their audience.

By installing Geckoboard dashboards (pulling from Google Analytics, Chartbeat and other sources) on the office wall and making daily KPI reviews part of their workflow, staff shifted from “feel-good” posting to data-informed content planning. The dashboards — including a Current Pages widget to identify which articles are driving traffic — stopped costly guesswork, improved content quality and reach, and let the team make real-time decisions that better serve their congregation.

Newspring Church

Chris Dunagan

Social Media Director, NewSpring Church