Case Study: Yummly achieves a culture of transparency and focused teamwork with Geckoboard

How Yummly is using data to build a strong culture of transparency and highly focused teamwork

Yummly, launched in 2010 by a team of food enthusiasts, has grown into one of the fastest-growing food sites with 10 million monthly unique visitors. As the company scaled, teams felt overwhelmed by disparate data and needed a simple, visible way to focus on top‑level metrics, break down silos across a flat, distributed organization, and build a culture of transparency.

Yummly adopted Geckoboard dashboards, letting each team choose funnel‑based metrics (acquisition, activation, engagement, revenue) and pull data from tools like Mixpanel, Google Analytics and Webmaster Tools. Making dashboards company‑wide reinforced transparency, sharpened team focus, sped up detection and response to traffic changes, and supported more evidence‑based product decisions that helped sustain Yummly’s rapid growth.

Yummly

Ethan Smith

Head of Product