Case Study: The Motley Fool achieves real-time, data-driven decision-making with Geckoboard

How The Motley Fool helps the world invest better by spreading data-driven Foolery

The Motley Fool, founded as a newsletter in 1993 and now a multimedia financial-services company operating in five countries, set out to help everyday people “beat the market.” As the business scaled and its editorial team produced thousands of articles a month, leadership needed faster, clearer feedback on content performance and partnership positioning across markets so they could spot opportunities and make better decisions.

They implemented Geckoboard dashboards that deliver near–real-time data (hundreds of widgets updating every 15 minutes) and tailored views for country general managers focused on a few key metrics. The result was tighter, data-driven decision making: teams became more focused, engaged (they noticed when dashboards broke), and able to iterate quickly on content and strategy, turning insights into measurable improvements.

The Motley Fool

Dave Gardner

Founder