Case Study: Shoto achieves faster data-driven growth and team alignment with Geckoboard

How shoto's data-driven growth engine takes their business to the next level

shoto is a location-based app that automatically aggregates and shares photos taken by friends who are together, with a mission to connect people through shared moments. Faced with abundant event-level data and the need to reach product–market fit faster, the team needed a clear, visible way to surface the right metrics, break reporting bottlenecks, and understand where users dropped out across acquisition and onboarding funnels.

shoto built a data-driven growth engine by tracking every user event and feeding key lead and lag metrics into Geckoboard dashboards, which are reviewed in daily and weekly meetings. By visualizing velocity, prioritizing risky funnel stages, and iterating on onboarding and acquisition, the team improved decision speed, alignment and retention—enabling smarter marketing and steady user-growth momentum.

Shoto

Pulkit Agrawal

Biz Development & Operations