Case Study: Kigu.Me achieves real-time sales visibility and faster order fulfilment with Geckoboard

How Kigu.me stayed on top of sales during their crucial growth stage

Kigu.me, Australia’s largest importer of animal onesies, experienced rapid, celebrity-driven growth that left the team constantly refreshing orders pages and unable to monitor sales, dispatch queues and customer response times in real time. Founders Aidan Lister and Daniel Labib needed a simple, instant way to see the health of the business during a period of explosive demand.

They implemented Geckoboard dashboards to track site visitors, daily/weekly/monthly sales, dispatch status (RAG) and email turnaround. Making these metrics visible to the whole team improved decision-making and marketing (e.g., targeting peak sales days), sped up order handling, reduced customer issues, revealed regional demand for wholesale opportunities and allowed remote monitoring and continuous refinement of KPIs.

Kigu.Me

Aidan Lister

Serial Entrepreneur and Co-Founder