Case Study: Five Doors Network achieves real-time KPI visibility and faster decision-making with Geckoboard

How Five Doors Network Real Estate use dashboards to stay on top

Five Doors Network is a fast-growing, award-winning Keller Williams real estate team operating across multiple locations and built on the Keller Williams "Four Conversations" framework. As the company scaled, leadership needed a simple, real-time way to track key KPIs (especially Listings Taken and profit) across offices—previously they relied on messy spreadsheet screenshots and lacked a single, actionable scoreboard for daily huddles and executive oversight.

They deployed Geckoboard TV dashboards (fed mainly from Google Sheets) company-wide within weeks, showing MTD/YTD vs. goals and leaderboards for agents. The dashboards made daily standups and coaching data-driven, enabled rapid actions like the "15th protocol," improved visibility for the CEO, and supported remote sharing during COVID—sharpening decision-making and increasing the effectiveness of operations.

Five Doors Network

Seth Campbell

Chief Executive Officer