Case Study: Diamond Candles achieves real-time, data-informed decisions with Geckoboard

How Diamond Candles use data to validate their intuition

Diamond Candles, founded in 2011 in Durham, NC, sells its signature Ring Candle — a scented soy candle with a surprise ring inside — and grew rapidly through ecommerce and social buzz. As their business relied on many different tools and data points, the team needed a customizable, real-time dashboard to centralize information and replace static spreadsheets so they could get an immediate view of what was happening across the business.

By adopting Geckoboard, Diamond Candles created custom widgets that pull together site traffic, social, sales and customer service metrics for their Ring Reveal product, letting them validate intuition and iterate quickly. The team uses the dashboard daily and in monthly reporting sessions to compare performance year-over-year, surface trends, and improve forecasting and decision-making.

Diamond Candles

Justin Winter

Co-founder and CEO