Case Study: citysocializer achieves community growth and boosts engagement with Geckoboard

How citysocializer use data to grow their community

citysocializer is a London-founded, subscription-based social network (launched 2007) that helps people meet through local events. Rapid community growth and a fast-moving marketplace meant the team needed timely insights to plan the right events and product updates at the right moments to keep members engaged.

They responded by making data central: monitoring daily/weekly/monthly metrics, giving every team member access, running daily standups and investigating traffic spikes to trigger tailored campaigns. The result was more precisely timed events and offers, improved user experience and engagement, and the ability to scale the product beyond London into other major cities.

citysocializer

Kristine Tsiknaki

Marketing Manager