Case Study: Diggerland achieves a 33% increase in conversion rate with Geckoboard

How an Entertainment Company Improved Their Conversion Rate by 33%

Diggerland USA, a New Jersey construction‑themed adventure park, needed to boost online ticket sales but was hampered by slow, fragmented access to data. The marketing team relied on pulling reports from multiple systems into spreadsheets, which made it hard to react quickly to changes in key metrics like attendance, traffic and conversion rate.

They implemented Geckoboard for quick, out‑of‑the‑box integrations with Google Analytics, AdWords and Sheets, putting live dashboards on wall TVs and mobile devices so everyone could see and act on metrics in real time. This shared visibility and faster prioritization let the team iterate on the website and marketing tactics, resulting in a 33% increase in conversion rate in six months and clearer tracking of PR-driven traffic spikes.

Diggerland

Chris Peters

Director of Marketing and PR