Case Study: G2 Crowd achieves faster growth and real-time, actionable visibility with Geckoboard

Geckoboard helps G2 Crowd motivate its teams to hit targets

G2 Crowd is a business software ratings and reviews platform that was doubling in size year over year, which led to greater departmental segmentation and a loss of company-wide visibility. Leadership needed an easy way to focus and motivate teams with live, shared metrics so staff could see day-to-day performance and prioritize actions toward company goals.

Geckoboard was chosen for its fast setup and broad integrations, enabling TV dashboards for the company and each department to display both core metrics (traffic, reviews, revenue) and the leading indicators that drive them. The live dashboards made metrics more actionable, helped teams spot and fix problems much faster (avoiding multi-week issues), and created a visible, goal-oriented culture that accelerated smarter decisions and growth.

G2 Crowd

Mark Myers

Co-founder & Chief Design Officer