Case Study: Ecosia (the search engine that plants trees) achieves real-time transparency and data-driven growth with Geckoboard

Ecosia - Customer Case Study

Ecosia is a Berlin‑based search engine that donates the majority of its revenue to planting trees in the Brazilian Atlantic Forest and has grown to millions of users. As they scale globally, the growth team needed to focus on one leading metric — number of searches — while navigating noisy data from many sources and strict privacy constraints that limit tracking and make measuring engagement difficult.

They deployed a real‑time Geckoboard dashboard visible to the whole company to centralize key acquisition-to-revenue metrics, drive an evidence‑based culture, and align teams around prioritization. The transparent, always‑on metrics workflow made decision‑making faster and more focused, helping Ecosia optimize growth channels, better understand user lifecycles, and accelerate their mission.

Ecosia

Piotr Drozd

Head of Growth and Analytics