Case Study: BetterNow achieves a data-driven focus and increased employee ownership with Geckoboard

Betternow - Customer Case Study

BetterNow is an online fundraising platform that wanted to increase the total volume of donations but found high-level goals too lagging to guide daily work. Their challenge was identifying the right, actionable metrics—“lead” measures that employees can influence day-to-day—and finding a dashboard solution after their previous tool was discontinued.

They adopted Geckoboard for its easy setup and wide integrations, putting lead metrics on a big screen to boost visibility and employee ownership. Despite some display hiccups, the dashboards made data more accessible, simplified API connections, and helped the team focus on the right behaviors that drive long-term fundraising results.

Betternow