Case Study: BoxCast achieves team-wide focus and behaviour-driven growth with Geckoboard

A data-driven video streaming company with a magic number

BoxCast, a Cleveland-based company, simplifies live HD video streaming with a pocket-sized hardware device and cloud service so non-technical customers can broadcast from any camera. As the company scaled, leadership faced two challenges: making complex technology effortless for users and giving a distributed team clear, motivating visibility into performance without overwhelming them with metrics.

Their solution combined straightforward product design with a behavior-driven dashboard strategy: every employee picks three core metrics (“the magic number”) tied to their role, dashboards are used to energize and inform (including remote staff), and irrelevant metrics are iteratively removed. The result was faster, visible growth, stronger team engagement and focus, and clearer communication and accountability across the company.

BoxCast

Gordon Daily

President and Co-founder