Case Study: Innovid achieves major cost reduction and $100M acquisition with Gecko Dynamics

Innovid scales its team and drives a $100M acquisition with Gecko Dynamics

Innovid (formerly TVSquared), a provider of TV ad measurement solutions, faced the challenge of building a new, fully integrated remote development team to support both a legacy AngularJS platform and a new Vue.js interface, all while operating under strict budget constraints for senior-level talent. They partnered with vendor Gecko Dynamics to provide team augmentation services.

Gecko Dynamics successfully built and integrated a team of senior developers, starting with four frontend engineers and later expanding to include eight Python (Django) developers and a QA engineer, for a total team of eleven. This solution led to a major cost reduction for the client, helped double their revenue, and was a key factor in TVSquared's successful $100M acquisition by Innovid, which chose to continue its effective partnership with Gecko Dynamics.

Innovid (formerly Known As TVSquared)