Case Study: Children 1st engages parents with an interactive brain development tool from Gecko Agency Ltd

Children 1st creates an interactive brain tool with Gecko Agency Ltd, backed by 91% client retention

Children 1st needed to create an engaging and interactive online tool to help parents understand the differences between a child's and an adult's brain. They engaged Gecko Agency Ltd to develop this unique digital resource on a tight budget, with the goal of informing parents to better support children's development through reliable relationships and calmness.

Gecko Agency Ltd designed purpose-built characters based on a dot and line concept to represent brains at different stages of development. They built the highly interactive tool in Umbraco, creating an app-like interface with animations that effectively illustrated concepts of attachment, trauma, and resilience. The client was extremely pleased with the final result, an attractive and functional tool that met all objectives. Gecko Agency Ltd highlighted that this project exemplifies their creative collaboration and that 91% of their clients stay with them long-term.

Children 1st