Case Study: Messer Attachments strengthens its brand identity with Gearbox Functional Creative

Messer Attachments partners with Gearbox Functional Creative for a 3rd brand refresh

Messer Attachments, a company specializing in farm implements, faced a challenge as its business evolved from repair work to focus primarily on manufacturing high-quality attachments. They needed a new brand identity to reflect this shift and move away from their old MRF initials. They partnered with the vendor Gearbox Functional Creative for a logo design and branding solution.

Gearbox Functional Creative developed a new logo featuring a bi-colored M that incorporates an A, symbolizing the connection between the implement and the attachment. The design used a bold font and a color palette extending from the original logo to evoke rugged toughness. The client, Jana Messer, reported being highly satisfied, stating the final product was "amazing" and that they would highly recommend the vendor, having partnered with them for design work on three separate occasions.

Messer Attachments