Case Study: Brigitte’s Café refreshes its brand with Gearbox Functional Creative

Brigitte’s Café refreshes its brand after 3 generations with Gearbox Functional Creative

Brigitte’s Café, a long-standing family-owned restaurant in St. Cloud, MN, faced the challenge of better defining its brand positioning for a new generation. The owners enlisted Gearbox Functional Creative to develop a fresh tagline and campaign that would celebrate the cafe's iconic status.

Gearbox Functional Creative developed new brand positioning and personas, which led to the creation of the tagline "the classics you crave." The resulting campaign showcased Brigitte's personality with pithy quotes across digital ads, social media, signage, and apparel. The vendor's work was so successful that it completely changed the co-owner's perspective on the value of branding, leading to high satisfaction and strong recommendations for Gearbox.

Brigitte’s Café