Case Study: BCI Construction boosts brand awareness with Gearbox Functional Creative’s "25 Going on 5" campaign

BCI Construction boosts brand awareness with Gearbox Functional Creative in a 5-year campaign

The customer, BCI Construction, faced a challenge with brand awareness as many were unaware of the company's significant evolution under new ownership and its new, more transparent approach to commercial construction. To address this, they worked with the vendor Gearbox Functional Creative on a brand awareness campaign.

Gearbox Functional Creative developed the "25 going on 5" campaign to celebrate BCI's five-year evolution, which included a brand update, digital ads, event signage, and apparel. The campaign successfully communicated BCI's renewed culture and core purpose, helping to present this new identity both internally and externally. According to a BCI representative, the work with Gearbox created an opportunity to reach more clients and achieve the company's growth goals.

BCI Construction