Case Study: Avon Hills Folk School launches its first catalog with Gearbox Functional Creative

Avon Hills Folk School launches its first catalog with Gearbox Functional Creative

The Avon Hills Folk School faced the challenge of creating its first-ever course catalog. The publication needed to do more than list classes; it had to introduce the organization, articulate its mission, and resonate with both longtime supporters and new audiences. Gearbox Functional Creative was engaged to develop a catalog that balanced storytelling with practical logistics while remaining authentic to the school's deeply rooted identity.

Gearbox Functional Creative developed a strategic solution that began by clarifying goals and ensuring brand integrity. They designed the catalog to first tell the school's story before guiding readers into the class listings, using deliberate typography and layout to reflect the school's warmth and craftsmanship. The vendor successfully delivered a publication that serves as a clear, practical guide and a strong, authentic foundation for future growth, with the client expressing great pleasure with the final result.

Avon Hills Folk School