Case Study: Automotive Parts Headquarters attracts new independent store owners with Gearbox Functional Creative's scouting-themed campaign

Automotive Parts Headquarters engages nearly 300 Auto Value stores with Gearbox Functional Creative

The customer, Automotive Parts Headquarters (APH), a major auto parts distributor, faced the challenge of creatively attracting new independent store operators to join its network. They partnered with the vendor Gearbox Functional Creative to develop a unique, scouting-themed promotional campaign that would differentiate them from standard business pitches and make prospects feel they were joining a trusted team.

Gearbox Functional Creative designed a comprehensive solution featuring 20 custom scout badges, each representing a different partnership benefit, which were presented in a collectible tin. They also created a scouting map and field notes to enhance the theme, finishing the package with boxes of Girl Scout cookies to make the experience memorable. This playful and eye-catching campaign was successfully implemented to keep APH ahead of its competitors in attracting new store owners.

Automotive Parts Headquarters (aph)