Case Study: Financial services and payment-solutions B2B company achieves 300% digital-channel growth and exceeds Q1 goals by 14% with GE Digital

Media Mix Adjustment To Profitably Hit Revenue Goals

Financial Services And Payment Solutions Providing B2B Company was behind Q1 revenue projections in early March 2015 and engaged GE Digital to recover lost ground in the final 30 days of the quarter. GE Digital responded with a media-mix adjustment—shifting spend away from underperforming TV into non-brand search, the Google Display Network, Facebook advertising and increased mobile engagement.

GE Digital scaled investment in those high-ROI channels and optimized targeting and mobile experiences, delivering almost 300% growth across GDN, non-brand search and Facebook while maintaining positive ROI. The campaign helped the client exceed quarterly goals by 14%, drive 20% year-over-year growth, lift March activations to 6,843 (vs. 1,152 in March 2014), and increase exact brand searches by 12% from February to March 2015.