Case Study: Enterprise-level B2B financial services & mobile payments company achieves 450% conversion growth and 44% CPA reduction with GE Digital

Enterprise-Level B2B Company - Customer Case Study

Enterprise-Level B2B Company, a provider of financial services and mobile payment solutions, needed to drive incremental traffic for new user acquisition and scale its Google Display Network (GDN) mobile ad program while targeting a minimum 30% profit margin. GE Digital was engaged to optimize the client’s mobile display advertising on the Google Display Network.

GE Digital ran a focused GDN mobile ad optimization program using A/B banner testing (to refine direct‑response messaging and CTAs), a balanced targeting mix of contextual placements and similar‑user audiences, and smarter mobile device bidding. The GE Digital campaign delivered a measurable impact: conversions grew 450% and cost per acquisition (CPA) fell by 44%.