Case Study: Web-Based Fortune 500 Company achieves 60K monthly conversions with GE Digital

Driving International Display Conversions With Infolinks

A web-based Fortune 500 company wanted to expand its global audience and needed a display network with strong international reach that could deliver high traffic while meeting strict CPA goals. It also faced a technical challenge because its site policy did not allow third-party conversion pixels, making conversion tracking and optimization difficult.

GE Digital helped the customer by partnering with Infolinks and using its display network and ad formats, including InContext, InFold, and InFrame ads, across global markets. GE Digital also set up an offline conversion feed to pass unique click IDs back for optimization. The campaign drove over 10K conversions per month within two months, 30K per month within four months, and eventually scaled to about $300K in monthly spend with 60K conversions, while supporting a CPA deal at the target cost.